Tranemo is a geometric sans-serif. A modern interpretation of the typeface used on road signs in Sweden. For Swedish people, Tranemo brings to mind an authoritarian, credible – but friendly – voice. A typeface Swedish people have a relationship to.

The design of Tranemo started as a design exercise. Road signs are omnipresent in all our cities. For a trained eye it’s not hard to see it was engineered rather than designed. How could I maintain the feeling of the typeface, make it more consistent and carry that into a type family? Happy with how it progressed, I decided to finalise it and release it as my first retail font.

Compared to the source of inspiration, Tranemo adds more weights, an italic counterpart, better language support and Opentype features. It’s designed in line with what’s expected from a modern typeface, including optimised for screen and available as a variable font.

Tranemo is available to license from Nymark Type.